So, what works?
As you know, ShotByLucy specialise in white background product photography. However, with more online stores opting for additional lifestyle shots to accompany their cutouts, there's a growing demand for lifestyle product photography too! It all comes down to personal preference.
Cutouts are a firm favourite with clients who would like to maintain consistency with a clean/minimalistic feel & magazine requests tend to be higher for cutout images. Why? Well they can plop the image into an article, overlay their text - et voila!
However, with many businesses taking to image based social media platforms such as Instagram to share & promote their products with the world, variety is key!
To conclude, even though lifestyle imagery is becoming more popular, don't rule out the beauty & simplicity of a white background.